Sharp apparently likes to be distinguished. It once surprised us with a message that Aqous TVs will be sold in different color housing, other time it was the first to introduce TV Full HD 32 inches in size (other producers to implement such models only from this year). You can refer the impression that in highlighting is the priority for Sharp. This is different today, new models from Sharp and specifically B20 series will now distinguish themselves with their ultra-thin frames, which at the thinnest point will be 9 mm thick. Unusual solution was introduced also in another model.TL-M5200-screen offering Full HD 2000:1 contrast and Advanced Super View panel will be further equipped with a web browser.

Since Sony decided to procure their new screens with Sharp panels one could believe that it is the Sharp (with its several major partners) will be the leader of the LCD market in the world. Market research clearly indicated, however, that winners should be looked for in Korea or Taiwan because it is there to produce the most matrices for laptops, monitors and televisions. The latest media reports, however, give the understanding that Sharp is growing because Pioneer also intend to join the group of its partners. This well-known in the world Car brand for not well informed was known for its production of excellent plasma televisions. Pioneer, however, has serious intentions regarding the LCD market, wants to enrich its TV offer and made precisely in this technology and looking for support from Sharp, which wants to produce 60,000 new LCD by the end of 2009.

Japanese producer, which until recently was far behind Sony, Samsung Panasonic or even today, not quite that equallized with them in terms of technology has the richest offer yet. As a rule, it happens so that if a company wants to show us something new when it comes to two up to three models. Sharp apparently does not want inform whenever it prepares a new TV so it waited a moment and gathered at the same time 22 new models, which closed deftly in three series and has invited journalists to presentations.
Introduction of new models of Sharp LCD

Presents the series:

* DS5 with three TVs Range of diagonals 32, 37, 42 inches and 2000:1 contrast.
* GX5 with extensive offer of HD Ready models (the smaller diagonals) and Full HD (for larger), in addition, some of them equipped with the technology and 120hz such as the contrast of 2000:1.
* Rate closes RX5 containing three Full HD televisions on diagonals 46, 52 and 65 inches. All three work in technology 120hz and 12 bit processor image.

A common feature of all new Sharp screens is clarity, which amounts to 450 cd/m2.

Sharp was founded in 1912 in Japan. The name is composed of one of the first inventions of the company’s founder: Tokuji Hayakawa 1915 invented a mechanical pencil, the Ever-Ready Sharp Pencil. In 1925 Sharp produced crystal radio, from 1929 tube radios. Since 1953 TV series has been produced. 1962 Sharp started to the first microwaves (microwave cooking appliances) build and in 1963 started the serial production of silicon solar cells and photo elements. 1964 Sharp built one of the first desk calculators, 1969 the first computer with LSI ICs and 1973 the first LCD calculator. In the 80 years Sharp wasinvolved instrumental in the development of portable computers not just for IBM-compatible laptops but mainly in the so-called Pocket BASIC programmable computer.

Sharp now has branches in 30 countries and sells its products in 164 countries. The product range includes, among other things, microwave ovens, hi-fi equipment, photocopiers, pocket and desktop computers, mobile phones, notebook computers and LCD technology. A well-known product, which in Germany but no longer distributed directly from Sharp is the Zaurus PDA series with embedded Linux operating system.

Since 1968, Sharp also in Europe. At that time, the European subsidiary “Sharp Electronics Europe GmbH based in Hamburg. In 1986 in Austria was also a branch established since 1994, in Vienna for the Eastern European region (Central and Eastern European).

For fiscal year 2006 (April 1, 2006 to March 31, 2007) Sharp increased its worldwide sales by 11.8 percent, from 2.79 to 3.12 trillion yen. The operating profit was supported by 13.9 percent from 163.7 to 186.5 billion yen and net profit up 14.7 percent from 88.6 to 101.7 billion yen increased. (Source: Sharp Annual Report of 25 July 2007)

Sharp is with a (global) market share of 17% since 1999, a world leader in the manufacture of solar cells and in the field of LCD displays. (April 2007)

In addition to LCD panels, which have become an indispensable part of modern TV, LCD AQUOS distinguishes the modular design, based on the module network, digital image processing modules and ecological sound and module. Such a solution ensures the highest quality televisions from Sharp AQUOS family.

Based on the concept of platform AQUOS, Sharp has developed and the company has developed a new product from scratch – ranging from design of integrated circuits and ending with a production of the LCD panel. This gives not only a wonderful effect in high-quality picture and sound, but also in space-saving solutions, and ensuring sustainability of energy use during the entire lifetime.

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